Selling Storage Online - Tuesday, 14 July

Selling Self Storage Online - Interactive Training Session

Tuesday, 14 July 2020
10:00am - 3:30pm

Led by Rennie Schafer this is a real virtual training session, held via a zoom video conference call, with a small group of delegates going through the entire training course covering how to improve your online sales. Delegates will be able to interact with the presenter and each other, view the presentation slides, complete exercises and discuss their experiences. A webcam is not essential but highly recommended.  There will be breaks during the training but coffee is not provided!

Mystery shopping has shown that web based sales enquiries are generally handled poorly compared to phone and in-person enquiries. This training session is completely focused on how to best handle online queries and improve your conversion rate through this growing medium.

Customised specifically for the self storage industry it will cover the following topics, while discussing the general process of handling online sales enquires.

  • What makes online shoppers different?
  • Methods to respond to online enquiries promptly 
  • Engaging customers thorough web enquiries 
  • Closing the sale online 
  • The mathematics of online conversations 
  • Auto generated replies vs personal replies 
  • Online pricing, when and how 
  • Common mistakes when dealing with online enquiries 
  • Making your online customers feel special 
  • Filtering the chaff to get more efficient conversions 
  • Social Media and self storage
  • Using reviews to boost your business

This course is designed for self storage managers with the aim to improve the number of web enquiries which are converted into reservations.

All attendees will receive a copy of the SSA UK Selling Storage Online Workbook immediately prior, available exclusively to delegates who attend this webinar.

Previous Attendees Comments
"A good session and food for thought"
"Great loved it!  Have had so much conflicted information from previously - it was great to have up-to-date help and advice"
"It was a useful marketing seminar that generated some areas within our company that need improvement"
"Thanks for a very well organised and insightful day last week.  I was very impressed with the event and found it great food for thought"

Trainer - Rennie Schafer
Rennie is the current CEO of the Self Storage Association UK, having previously been the CEO of the Australasian Self Storage Association for over 9 years.  Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA. He is a bit of a tech Geek and is currently on the Beta testing group for Google Maps and My Business.

Member Rate @ £100 + VAT per person 

Non-Members @ £250 + VAT per person - please email to book. 

Member Pledge

If a non-member takes up membership within 6 months of attending an event, the SSA UK will reimburse the difference between the non-member rate and the member rate for that event.