Managing Online Reviews

Thursday 27 April 2023


10am – 11.30am BST

Online Training Session

​Online reviews are a crucial part of your marketing strategy. They give potential customers comfort in storing their belongings with you and also improve your Google ranking. Every self storage business should have an active strategy to promote and manage reviews. But what happens when you get a negative review? How do you respond? How can you turn a negative review into a positive marketing message?

Rennie will be discussing how you deal with the dreaded 1-star review including:

  • Positive language in review responses
  • Engagement not confrontation
  • Responding to the reader, not the reviewer
  • Creating positive messages from negative reviews
  • How a negative review can make you more legitimate
  • Dealing with fake reviews

Trainer -  Rennie Schafer

Rennie S new bio pic.jpg  
Rennie is the current CEO of the Self Storage Association UK & FEDESSA, having previously been the CEO of the Australasian Self Storage Association for over 9 years.  Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA.  He has over 22 years of association management experience 17 at CEO level.  Rennie is also on the Board of the Institute of Association Leadership, has an MBA and completed the Oxford University High Performance Leadership Programme.


SSA UK Members @ £50 + VAT per person