FEDESSA Conference & Trade Show 2022
We have another great line-up including well known business speakers as well as industry experts.
Click on a speaker to find out more and see on which day/session they will be presenting.
Former CEO of Google Iberia
The former CEO of Google Iberia and of General Electric Spain and Portugal, Isabel Aguilera is an international keynote speaker whose talks range from competitive leadership and successful human resource management, to new technologies and the challenges of the 21st century.
Drawing on her extensive executive experience in creating unique business models following mergers and acquisitions, Isabel consults multinational, multidisciplinary businesses on optimisation, management and monitoring processes.
According to Isabel, the recipe for corporate success is to internationalize corporations and increase competitiveness by focusing on innovation, human potential and brand.
Isabel was responsible for establishing Google Iberia in Spain and Portugal (2006-2008) and later served as the CEO of General Electric in Spain and Portugal (2008-2009).
Prior to this, she was responsible for creating NH Hotel Group’s international business model after it purchased hotel chains in Mexico, Germany and Holland. Developing her activity as a global COO, Isabel led the integration of all the operational models in record time and achieved savings of 38 million euros as a result.
One of the only two Spanish women included in Fortune Magazine’s ‘Top 50 Most Influential Executives in the World’, Isabel is also listed amongst the ‘Top 25 Senior Managers in Europe’ by The Financial Times and the ‘100 Most Influential People in Spain’ by El Mundo.
Her role in leading Dell Computer from ninth to first in the Spanish market (1997-2002) resulted in The Wall Street Journal naming her one of the ‘30 Most Influential Business Women in Europe’ in 2001. She has also worked in sales and marketing capacities for Airtel and HP Compaq.
In addition to being an associate professor at ESADE and Deusto Business School, Isabel participates in a number of entrepreneurial projects, such as IMAN Business Coaching, a leading Human Resources company.
Isabel was an independent board member of Indra (a leading Spanish IT company), Banco Mare Nostrum (a bank), Oryzon (a biopharmaceutical Company), Egasa (a gaming and entertainment company), Globalia (a Spanish travel Company), and Playa: Hotels&Resort. In 2009 Isabel founded her own Consultancy called IMAN.
She is a member of the advisory boards of Oracle Iberia, Deusto Business School, Manpower Group, Laureate and Aegón. Also is an associate professor at ESADE and at Deusto Business School, as well as a business consultant and takes part in several entrepreneurial projects.
Moreover, Isabel serves as a member of the advisory boards of Aegon Spain, Oracle Iberia, Deusto Business School and Manpower Group.
A frequent speaker at a variety of events, Isabel has proven experience in creating unique business models following various company mergers and acquisitions. She offers outstanding guidance on optimization, management and monitoring processes for multinational, multidisciplinary businesses and teams.
New technologies and the challenges of the 21st century. Thursday @ 9:00 AM
Andrew Miles Davis
Sponsored by CSC Industries
Andrew Miles Davis has been part of the social media landscape right from the beginning when he launched MySpace in the UK. He has worked with thousands of brands and budding corporate entrepreneurs (Intrepreneurs) helping them go through a digital transformation, including KPMG, Ogilvy, Tesco and many others.
Many organisations are looking to answer the most popular question in digital and social media right now: ‘So What?’. Making sure all staff, from management down, connect social media to their business objectives through thought leadership, awareness and part of their sales process is a must.
Andrews session will use real life self storage examples and his experiences of using social media to find a self storage solution to give real industry examples of how you can generate sales and improve your brand presence using social media.
How Social Media can work for your business Wednesday @ 3:00 PM
As CEO of R6 Digital, Michael leads a talented team of developers, designers and marketers harnessing the power of digital to drive action.
With over a decade of Storage specific technology and marketing experience Michael Dogger is a world leading authority on Storage Marketing, Innovation and Technology. He has a background in electrical engineering, finance and telecommunications.
He is passionate about demystifying the world of digital and shares his expertise through his purpose-driven endeavour, R6 Impact.
Personalising your web offer Wednesday @ 12:30 PM
Taking a break from his roles on I'm a Celebrity... Get Me out of Here! Now, ‘Aviva Premiership Rugby Highlights’ and Sky 1’s ‘The Match’ and passing up a much higher paid job offer to host a massively prestigious event just because he loved his time with the self storage industry so much last time. Mark injects a level of humour into the event while keeping things on track and managing all the questions from the audience.
Opening Wednesday @ 9:00 AM
Closing Thursday @ 4:15 PM
John C. Hulsman Enterprises
For the past fifteen years, Dr. John C. Hulsman has been the President and Managing Partner of John C. Hulsman Enterprises, a prominent global political risk consulting firm. Literally, the sun never sets on John’s political risk analysis: He is Senior Columnist for City AM, the newspaper of the city of London, while also writing regular columns on geopolitics, macroeconomics, and politics for Arab News in Riyadh, The Hill newspaper in Washington, Aspen in Rome, and various outlets in New Delhi.
Prior to this, Hulsman served as Fellow in European Policy Studies at the Center for Strategic and International Studies (CSIS) and Senior Research Fellow in Geopolitics and Foreign Policy at the Heritage Foundation for seven years, the largest think tank in the world. A Washington insider, he is a Life Member of the US Council on Foreign Relations, the pre-eminent US foreign policy institution. Hulsman is the author of all or part of 14 books, has given over 1560 interviews, written over 1110 articles, prepared over 1360 briefings, and delivered more than 620 speeches on global political risk and foreign policy for blue chip corporations and governments around the world.
Hulsman has made a name for himself as the pre-eminent predictor of global geopolitical risk in our new multipolar era, uniquely calling the Brexit referendum result, the 2020 US election perfectly (Presidency, House and Senate), the coming of the Sino-American Cold War, the tragic US failures at nation-building in Iraq and Afghanistan, and the rise of endemic inflation, as well as correctly calling 18 of his firm’s past 20 major political risk predictions. His most recent work, the best-selling, To Dare More Boldly: The Audacious Story of Political Risk, was published by Princeton University Press in April 2018 and is available for order on amazon. To keep up with all of John’s work during please subscribe at: johnhulsman.substack.com
Global Political picture and how it will impact self storage Wednesday @ 4:45 PM
CEO, Stor-Age Property REIT
Co-founding Stor-Age in 2005 at the age of 24, Gavin has successfully led the organisation to becoming the leading and largest self storage property fund and brand in South Africa, and the first and only self storage Real Estate Investment Trust (REIT) to be publicly traded and listed on any emerging market exchange globally.
Successfully listing on the Johannesburg Stock Exchange in November 2015, Stor-Age made a strategic entry into the UK self storage market in 2017 through the acquisition of Storage King, the 6th largest UK self storage brand. The Group services more than 40 000 tenants across its portfolio of 85 properties (SA 55, UK 30).
In addition to its development pipeline of 14 properties across both markets, the Group offers a third-party management platform in the UK – Storage King Management 1st and has an additional 7 properties trading under the brand.
With an embedded entrepreneurial ‘start-up’ culture at the heart of the organisation, Stor-Age successfully launched its bespoke digital service offering to independent, third-party operators in the UK and Europe in 2020, and today has 35 properties trading on the platform, across five countries, including England.
From South Africa to Europe, building a storage empire Thursday @ 3:15 PM
Hilary is a Board member for The Chartered Institute of Marketing (Ireland Region) and is recognised for her wealth of experience across digital strategy, web development, data analysis and content marketing in both public and private sectors across the UK and Ireland.
As Head of Marketing for Stora, Hilary provides her extensive background in strategic analysis, user experience and communications to the global self storage arena.
Deliver website experiences that are engaging Wednesday @ 11:45 AM
Sponsored by Willbox
David Meade is a world-class international corporate speaker, performer and TV personality with a renowned reputation for helping organisations work more effectively. His mindreading, and mentalist skills impress and baffle worldwide audiences making his entertainment and keynotes hard to forget. His sought-after services are applicable to any industry, engagement, or occasion. David always guarantees a highly energetic, fun and engaging session.
David is a first-class honours graduate from Ulster Business School, and his work as a lecturer and researcher in International Business and Strategy with the University of Ulster, has built his reputation as one of Europe’s most sought after motivational and organisational speakers, trainers, and facilitators.
Over 85% percent of David’s diary is spent working at the executive level, motivating and inspiring some of the largest and most diverse organisations. He’s worked with organisations such as: Apple, PwC, BT, Saba, Harvard in Boston, the Cabinet Office in Westminster, Bombardier, and the Bank of America.
David’s CPD and motivational programmes are designed to build relationships, develop sustainable organisational engagement, and inspire and enthuse attendees to embrace the new cultures and values that the client espouses. All session content is delivered in a high energy and interactive style that captures attention and makes salient messages easier to digest, while also being predicated on evidence based research and techniques that have been rigorously peer reviewed, tested, and published by appropriate research outlets.
David has a track record of delivering motivational and development programmes to very large private and public-sector clients that are facing substantial organisational challenges.
Using a broad approach attendees will be empowered with a toolkit that they can use immediately in their role, irrespective of hierarchical level, that can make fundamental changes to how they see the company and their role in it. By the end of the keynote, or workshop, the participants will feel excited and enthused about the opportunities that the future offers the individuals and teams that comprise it. They will also feel stimulated to meaningfully engage in the future development of the organisation.
Mind Your Business Wednesday @ 9:15 AM
Tom is one of the world’s leading brand strategists and communication specialists. He has spent 20 years working in the world’s best advertising agencies, building some of the most iconic brands. Tom brings a wealth of global experience having lived and worked in leadership positions for Ogilvy in Asia for 6 years, with DDB and CHI in London for 7 years and most recently for Publicis and Saatchi & Saatchi in Switzerland for the last 6 years.
In that time he was worked for retailers such as Best Buy and Carphone Warehouse, Self Storage firms such as Big Yellow and Less Mess as well as a host of global brands including Volkswagen, Toyota, Dove, IBM and Coca-Cola. In 2020 Tom started his own brand building creative studio and consultancy called Mamapool winning Hitachi as their first client. Tom uses evidence based marketing principles. He will discuss why and how to optimise your communications and marketing so you build your brand for the long term whilst generating sales in the short term. He will discuss different metrics for evaluating success and how different media need to perform different roles.
Marketing to grow the market Thursday @ 9:45 AM
CEO, FEDESSA & SSA UK
Rennie is the current CEO of the Self Storage Association UK & FEDESSA, having previously been the CEO of the Australasian Self Storage Association for over 9 years. Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA. He has over 22 years of association management experience 17 at CEO level. Rennie is also on the Board of the Institute of Association Leadership, has an MBA and completed the Oxford University High performance leadership programme.
Survey Launch Wednesday @ 10:15 AM
Performance Self Storage Group
Carl E. Touhey began his real estate career in 1986 selling investment real estate in Phoenix, Arizona. His family was an early investor in self storage and built their first storage facility in the 1970’s. An investment opportunity in 1992 launched Mr. Touhey into the self storage industry as he went on to acquire five storage facilities from 1992-1994. His interest and success in fixing “problem” properties resulted in an impressive ownership track record and in the early 90’s, Mr. Touhey took his knowledge of the self storage industry and began brokering storage properties in California. He has personally brokered over $980 million dollars of storage assets and his extensive track record and outstanding results have distinguished him as one of the most successful self storage sales and acquisitions specialists in the industry.
Learning from mistakes in self storage Thursday @ 11:45 AM