Every self storage business should have a marketing plan and should constantly measure the success of their various marketing strategies. This guide is not designed as a template marketing plan but more as an inspiration for businesses to consider options. It discusses the peculiarities of the self storage market, provides commentary on different messages and mediums that self storage businesses should use, and demonstrates the success of individual marketing campaigns using case studies. This guide does not claim to cover all the various ways in which a self storage business can be marketed, but it does cover the key elements that a self storage marketing plan should consider and evaluates the more common marketing streams.
Also included are templates to get you started on your own marketing plan. Use this guide and other SSA UK/FEDESSA resources to develop your own individualised marketing plan for your business.
Note: this is a member's only resource so you will need to be logged in as a member to download the documents.