Denis will be discussing how you can maximise your online impact when advertising on Google or other search engines; changes you can make to your website and advertising that will improve the user experience and give you better results. How to effectively measure your advertising campaigns and the tools available to do this, plus the use of video and the differences and relative advantages of the various Google advertising channels. He will also be answering your questions and presenting data on how searches for self storage have changed since the COVID-19 pandemic. This is a rare opportunity to hear from an industry manager from Google. Even if you use a consultant to manage your online advertising, this session will be valuable so you’ll know what questions you should be asking.