Customers - A Powerful Disruptive Force

11.15am – 12pm BST, Wednesday 17 May 2023 ‐ 45 mins

Room: Main Plenary Room

Session

Customer’s actions can change quickly based on social trends and perceptions.  Businesses have been boycotted for having poor working conditions or environmental practices.  Do you know if some customers are choosing your competitors as they are more environmentally friendly?  Learn how customer purchase patterns are changing and how this can impact your business.