Speakers
Session
Richard will explain how conversion rates are affected by customer experience with your brand and your business. Utilising Mystery Shopping helps you to understand areas for improvement whether that is a technological or process improvement or a training requirement.
Richard joined the Nurtur Technology Group as Chief Commercial Officer in February 2016 and is responsible for sales, customer success and marketing. He has been in the business of increasing customer revenue through understanding conversions and sales and marketing opportunities since graduating university with a master’s in marketing and Management some 17 years ago. He spent his early career working internationally with sales and marketing of overseas properties, then saw a niche in the market to develop a Global Referral System. Richard joined forces with GPEA, the parent company of Fine & Country and The Guild, where he helped develop the international network, became the marketing director, was co-founder of the IT division PropertyLogic and where he latterly undertook the role of MD, before joining BriefYourMarket. Richard’s expertise spans licensing, marketing, and technology, notably linked to the property/home-owner-home-mover sector. What excites Richard the most right now is the world of big data and how the correct use of data can drive a business’s success in a modern world.