Amy King

Basil Fry & Company

Amy King is the Managing Director of Basil Fry and brings 15 years of insurance expertise, including 12 years specialising in the self storage and removals sector. Her background spans broking, claims, and risk management, giving her a detailed understanding of how operators work and what they need from their insurance. Amy focuses on tailoring policies to fit each business’s operations, exposures, and growth plans, ensuring cover that is practical, efficient, and responsive when it matters. As MD, she leads Basil Fry’s strategy while remaining closely aligned with clients, known for her clear, grounded advice and industry insight.