Chaired by Simon Forrester, SSA UK
Chris Lenehan, AEW Architects and Jeff Stokes, DMWR Architects and Geoff Megarity, Bell Cornwell
Self storage design is undergoing a major transformation. Once dominated by basic, utilitarian buildings, the sector is now creating sophisticated, people-centred facilities that integrate seamlessly into urban and mixed-use environments. This forward-looking panel will explore how self storage architecture is evolving and what this means for operators, developers, and investors. Drawing on best-in-class examples, panellists will discuss the shift from purely functional structures to experience-led spaces that strengthen brand perception and customer loyalty. The session will examine urban integration, adaptive reuse, premium materials, and innovative solutions for compact sites, as well as how design is shaping the customer journey through intuitive layouts, welcoming interiors, and hospitality-inspired spaces. Rising consumer expectations, technology integration, and smart security systems will also be key themes. Looking ahead, the panel will consider the impact of regeneration, automation, and AI on future facilities. It will conclude with practical guidance on why standardised designs are no longer sufficient and how context-led architecture can improve planning success, community acceptance, and long-term performance.
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Chris Lenehan
AEW Architects
Chris is an Associate Director at AEW Architects, a B Corp Certified and AJ100-listed practice operating nationwide. A recognised specialist in the self storage sector, Chris works with independent, national and international operators to deliver high-performing new-build, refurbished and hybrid facilities. He understands the commercial drivers behind successful schemes - from site optimisation and planning strategy to operational efficiency, customer experience and long-term asset value. With experience spanning industrial, retail, leisure and residential development, Chris brings a broad market perspective to self storage, applying intelligent, efficient design solutions that future-proof assets in an increasingly competitive landscape. He works collaboratively with clients, consultants and stakeholders to translate operational insight into commercially resilient, design-led outcomes.
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Simon Forrester
CEO, SSA UK
Simon joined the Self Storage Association UK in September 2025, having previously led a range of trade associations and professional bodies at the UK and European level across such diverse sectors as jewellery, construction, healthcare, business tourism and public health pest control. He is responsible for the strategic direction of SSA UK and leadership of the staff team. Simon has an MBA from Birmingham City University.
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Jeff Stokes RIBA
DMWR Architects
Jeff is a Director at DMWR Architects who have 30 years of experience in the self storage industry, with offices in London, Manchester and Hertfordshire.
An architect with over 20 years’ experience, Jeff has worked in the retail, student accommodation and residential sectors before working for the last 10 years in self storage. He focuses most of his efforts on the feasibility and planning stages of projects before handing over to colleagues for the detailed design and delivery phases.
Working with both Operators and Developers, Jeff has been involved in gaining Planning Approval for around 2m sqft of self storage space (approx. 29 football pitches).
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Geoff Megarity
Bell Cornwell
Geoff is an Associate at Bell Cornwell, with experience across local authorities, property development and private consultancy. He specialises in managing planning applications and advising on strategy for commercial, mixed-use and residential projects. His portfolio includes a growing number of self-storage schemes. Geoff has worked with operators and project teams on a variety of self-storage formats - from container-based facilities and retrofit schemes to new purpose-built developments. His experience within development management enables him to anticipate planning risks early, shape proposals to align with local policy objectives, and respond effectively to stakeholder concerns. A key part of Geoff’s role involves demonstrating how modern self storage supports local economies, flexible business growth and changing consumer needs, while often delivering low-impact employment floorspace. He advises clients throughout the project lifecycle, from site identification and planning strategy through to application submission and decision.