Session
Hear from our marketing super group on the best self storage marketing campaigns they have seen and quiz them on how you can get more enquiries for your store.
Jill is a full stack marketing consultant, specialising marketing for self storage. Her belief is that brand awareness and top-funnel marketing activity combined with high impact, short term performance marketing (PPC) activity is the success factor in sustainable, long-term growth. With over a decade's worth of experience in digital marketing, Jill’s business, Developed by me AB, helps small teams with big business and brand ambitions to achieve their goals through data-driven insights and strategies. Jill is a Hyper Island alumni and a certified LinkedIn and Meta advertiser, with skills in paid social media, Google Ads, email marketing, SEO, and content creation.
With nearly two decades in self storage and a career that spans from store floors to boardrooms, Robbie has helped shape the marketing playbook for one of the fastest-evolving verticals in real estate. As the first employee of Stor-Age Property REIT and now Director of Search at Digital First – a specialist global agency serving the self storage sector – he blends strategic clarity with a restless drive for innovation.
At Digital First, Robbie oversees the search and performance function for a portfolio that spans six continents, where the focus is simple: generate high-intent enquiries, efficiently and at scale. But it’s not just about search volume – it’s about what comes next.
Robbie has become a leading voice in the integration of AI across marketing workflows. From deploying machine learning to forecast enquiry patterns, to using generative AI to generate ad creative and even internal tooling that shaves hours off team workflows, he’s actively shaping what the next era of performance marketing looks like for self storage operators.
He’s shared insights on stages across Europe, the UK, and Asia, including with Google and FEDESSA, on how AI is reengineering marketing, operations, and even the way people find and book storage.
Robbie’s extensive international experience has helped him build a powerful data engine that consistently delivers results across diverse markets.
Christel Land is a popular business coach/consultant and an experienced sales and marketing trainer with extensive experience working in the self storage industry. She regularly delivers sales, service, and marketing training sessions for the SSA UK and FEDESSA. She started out in self storage over 20 years ago and since then she has worked at every level of the industry. It is this experience she brings to her training and coaching. Christel also works with web design and specializes in building smart booking systems for self storage websites. She is the author of the only book to date on sales in the self storage industry. Combining her engaging training style with an enormous amount of industry knowledge, Christel will give you all the tools you need to grow your sales skills and improve your performance.
