Speakers
Session
Over the past five years, we’ve gathered 1.5 billion+ data points from Google, Meta, Bing campaigns and self storage operations across 20+ countries, operating in 250+ stores in 10+ languages. I’ll share exclusive, data insights you won’t find elsewhere, including global and regional consumer trends, demographic data and benchmark analysis. Key takeaways will include, Google Ads investment insights, Consumer Demographics (age, gender, language, location, browser, device), Global vs. European website performance benchmarks and website data insights (traffic sources, most popular pages, time spent on site).
With nearly two decades in self storage and a career that spans from store floors to boardrooms, Robbie has helped shape the marketing playbook for one of the fastest-evolving verticals in real estate. As the first employee of Stor-Age Property REIT and now Director of Search at Digital First – a specialist global agency serving the self storage sector – he blends strategic clarity with a restless drive for innovation.
At Digital First, Robbie oversees the search and performance function for a portfolio that spans six continents, where the focus is simple: generate high-intent enquiries, efficiently and at scale. But it’s not just about search volume – it’s about what comes next.
Robbie has become a leading voice in the integration of AI across marketing workflows. From deploying machine learning to forecast enquiry patterns, to using generative AI to generate ad creative and even internal tooling that shaves hours off team workflows, he’s actively shaping what the next era of performance marketing looks like for self storage operators.
He’s shared insights on stages across Europe, the UK, and Asia, including with Google and FEDESSA, on how AI is reengineering marketing, operations, and even the way people find and book storage.
Robbie’s extensive international experience has helped him build a powerful data engine that consistently delivers results across diverse markets.