Speakers
Session
Discounting plays a role in any self storage business, but do you know why you are discounting and do you measure the results. Discounts should be used for purpose, unless you understand why you are using them you are likely reducing your profitability. Rennie will be discussing common and modern discounting strategies in self storage and evaluating what impact they have on your business.
Rennie is the current CEO of FEDESSA and the Self Storage Association UK, having previously been the CEO of the Australasian Self Storage Association for over 9 years. Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA. He has over 27 years of association management experience, 21 at CEO level. Rennie has an MBA from Deakin University and completed the Oxford University High performance leadership programme.