Lessons from the Storage World Fire

2.15pm – 2.45pm IST, Thursday 2 October 2025 ‐ 30 mins

Session

In June Storage World in Middleton was devastated by a fire that destroyed this 47,000 square foot lettable store over 2 levels.  Managing the impact of this disaster took significant resources from both the business and the SSA UK.  Paul and Rennie will be sharing the lessons learnt from this experience, what the business did well, where they could have improved and lessons learnt that can help operators deal with future disasters.  Including social media management, managing misinformation, customers salvage expectations, unexpected issues with insurance, the impact of lithium ion batteries on the fire and how this impacted the business.  An essential session for you to improve your own disaster management plan.