This talk will explore how the self storage industry continues to bundle everything into a single unit price, leaving significant untapped value on the table. Drawing lessons from airlines, gyms, telecoms, and SaaS, it will show how “unbundling” the storage sale can create fairness for customers, unlock new recurring revenue streams for operators, and help the industry move beyond competing solely on price.
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Gavin Shields
Stora
Gavin Shields is the CEO and co-founder of Stora, a self storage software platform designed to automate operations and enhance sales for storage businesses. He also serves as the Managing Director of StoreStuff, a self storage facility in Northern Ireland. Prior to his ventures in self storage, Gavin held roles as CEO of fintech startups PiggyPot and Yomo, Interim CMO at Orca Money, and COO at games technology company Turbulenz. He also worked as a Private Equity Investor at Summit Partners and as a Financial Analyst at Procter & Gamble. Gavin holds a Master's degree in Economics and Accounting from the University of Edinburgh and has completed a Mini MBA at the William J Clinton Leadership Institute
