10:10 AM – 10:45 AM

Innovate – don’t imitate! - Sponsored by Stora

35 mins Session

Throwing out the business rulebooks, James Lohan MBE ruffled some suits when he shook up the travel sector to build the innovative, market-leading hotel and holiday booking brand Mr & Mrs Smith, alongside his business partner Tamara Lohan.  James will be sharing his story and demonstrating how creative marketing, exceptional customer service and innovative thinking can enable small businesses to punch well above their weight.