Pricing Strategy Training Session
Overview
This practical, operator-focused webinar explores how effective pricing strategies can significantly improve occupancy, revenue and long-term performance in self storage operations. It covers the fundamentals of rate setting alongside more advanced approaches, including dynamic pricing models that respond to demand, availability, length of stay and customer behaviour. More importantly, it explores why it is more important to base these strategies on your own data rather than your competitors.
The webinar will cover:
- Pricing for both new and existing customers
- Selective discounting for purpose
- Value added pricing
- Product differentiation
- Start-up pricing
- Gathering and measuring the data
Delegates will gain insight into when and how to introduce price increases, how to balance yield against occupancy, and how technology and data can be used to remove guesswork from pricing decisions. Designed for both single-site and multi-site operators, the session provides clear, actionable guidance to help operators price with confidence in an increasingly competitive market.
Emma Greenwood
Cost: £140 + VAT
Note: This training is exclusive to SSA UK & FEDESSA members
