Event calendar

Following interest from the YBA session at the UK Conference in Telford, YBA will be delivering their Q2 Self Storage Google Ads Benchmarking Report – packed with fresh insights to help you drive more leads at a lower cost. Data from over 60 self storage accounts, 14 million impressions and 11,500 leads will reveal what’s working in 2025 Q2.

Hosted by SSA UK CEO Rennie Schafer, join us for our complimentary, monthly member's only update including the latest sector news. Complimentary for SSA UK and FEDESSA members.

Join us for our upcoming meeting, led by our Chair, Jack Raeburn of Mynet Security, as we explore and discuss the following topics: Types and recommendations for physical perimeters, both indoor and outdoor Advancements in access control, with an emphasis on keyless entry and integration with physical security The growing risks associated with new customers, including the importance of background checks Strategies for 24/7 customer activity monitoring, including options with and without individually alarmed units

Join us for this essential webinar exploring how to keep your self storage facility operating at its best long term.

Do you ever wish you had a clone to answer your business calls when you're off the clock? In this session, Tom Hornby from Spare Space Storage shares how he built an AI phone agent to handle customer calls when he’s unavailable - including evenings, weekends, and those inconvenient moments when it isn’t practical to take a call. Tom believes that reaching voicemail when contacting a business can mean the difference between getting a booking, or your competitor taking the business.

Automation is the new buzz word in self storage and clever automation can save you money and improve the customer experience, but sometimes a human touch is better than a machine.

Practical steps for self storage operators to build an automated follow-up system that closes more bookings and increases revenue, without adding to your marketing budget. It’s about managing the low-hanging fruit, plugging the leaks in your sales funnel, and ensuring no opportunity slips through the cracks.

If you’re scratching your head wondering what Google Ads is all about; or it’s already a big chunk of your marketing budget but not convinced it’s working as well as it could, then this session is for you.

Boardroom Bound – How to ‘Say No’ and Progress to the Boardroom

Branding isn't about design, it's about business and your bottom line. If you think branding is just logos and colours, you’re missing a key growth lever. In a market where everyone competes on price, branding is how you charge more, convert faster, and build loyalty.