2026 Self Storage Playbook – How to Fill Units & Stay Full

Laura Moxham

YBA

Laura founded YBA in 2014 and has since become a recognised authority in digital marketing for the self storage industry. With over 75 self storage clients across the UK and beyond, she brings deep sector knowledge and a proven understanding of what drives enquiries, occupancy and revenue growth.

A Google Premier Partner and trusted industry specialist, Laura and her team at YBA deliver strategic growth through Google Ads, Local SEO, AI and intelligent automation. Her approach combines data, experience and commercial insight to create consistent, measurable results.

Laura is known for her straight talking advice, technical expertise and ability to turn marketing into a predictable engine for business growth.

Stephen Ramage

SSA UK

Stephen has been head of Membership Acquisitions at the SSA UK for 4 years seeing member numbers increase by nearly 50% in his time. With over 10 years of sales experience, predominantly in the motor trade, he believes in letting benefits of the Association speak for themselves rather than giving a hard-sell.